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Merchant Statistics


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Viewing Program Overall Statistics

You can view you program statistics by clicking on the "View all" link under the quick program stats table on the "My Office" page or the "My Programs" link on the same page. These are overall statistics for your affiliate program calculated since the program was launched at eProfit. You can use it to track your program's performance and total revenue.

The stastics table that appears when viewing program details displays the following data:
impressions - the total number of times all of your advertising materials were shown on affiliates' websites since your program was launched
hits - the total number of times the pages of your website have been viewed since your program was launched
clicks - the number of times affiliates website's visitors have clicked on your links since you launched your program
leads - the number of actions (registrations, sign ups etc.) completed on your advertised website by visitors reffered by your affiliates.
sales - the number of purchases made on your camapaign website by visitors from affiliates' websites.
sales amount - total amount (USD) of purchases made on your program website.
visitors - the number of visitors (users with unique browser cookies) who came to your website. This is tracked in the following way: the number of unique visitors per day is multiplied by the number of days your program has been running at eProfit.
commissions - the total amount of commissions paid to all affiliates for promoting the current program since the program was started at eProfit.
CTR- click-through rate of all advertising materials shown on all affiliate websites participating in your program (percentage). Click-through rate is the ratio of the number of times users click on your advertisements to number of impressions. For example, if one out of 100 people who visit your affiliates' websites clicks on your links and is taken to your program website, the CTR of all advertisements is 1%.


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Viewing Daily Revenue Statistics

You can also track the daily revenue of each of your programs. To view the daily performance for any of your programs, please do the following:
1. Open the program details in "My Programs" section of "My Office".
2. Click the "View Invoices" link.

You will see the list of all invoices for this program which allows you to see your expenses for a specific date and specific affiliate site. Invoices for every program are generated by eProfit daily.

The table of invoices displays the following parameters for each invoice:
Invoice ID - the identification number of the current invoice. Used for system purposes only.
Program Name - the name of the program this invoice belongs to.
Site Name - the website's name of the affiliate who receives the commission.
Amount - the invoice amount.
Date - the date when the invoice was generated.
Paid - shows whether the invoice was paid.
Invoices can have 3 statuses:
paid - you have sufficient funds on your account and the invoice was paid automatically.
not paid - the invoice was generated after you had run out of funds on your account and was not paid.
suspicious - this invoice can be marked as suspicious and will not be paid automatically if there have been too many actions of the same type from one visitor (with same IP) attracted to your site by the current partner. These cases are investigated by eProfit administrators and the invoice will not be paid until it is clear that the case is not fraud.


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Viewing Statistics by Advertising Materials

eProfit allows you to view the performance of any banner/link belonging to your affiliate program.
1. To do this, open one of your programs in "My Programs" section of "My Office" by clicking on its name.
2. Click on the "View Banners" link. You will see the list of all banners for the current program.
3. Navigate through the list to view statistics for each ad.

The banner statistics table displays the following data:
impressions - the total number of times this banner/link has been shown on affiliates' websites since it was added to your program.
hits - the total number of times the pages of your website has been viewed after this ad was clicked.
clicks - the number of times affiliate website's visitors have clicked on this ad.
leads - the number of actions (registrations, sign ups etc.) completed on your advertised website by visitors who clicked on this ad.
sales - the number of purchases made on your camapaign website by visitors who clicked on this ad.
sales amount - total amount (in USD) of purchases made on your program website by visitors who came to your website by clicking on this ad.
visitors - the number of visitors (users with unique browser cookies) who came to your website by clicking on this ad. This is tracked in the following way: the number of unique visitors per day is multiplied by the number of days your program has been running at eProfit.
commissions - the total commissions amount paid to affiliates for promoting the current program and showing this ad on their websites.
CTR - click-through rate of the advertisement (percentage). Click-through rate is the ratio of the number of times users click on your advertisement to number of impressions. For example, if one out of 100 people who visit your affiliates' websites clicks on your links and is taken to your program website, the CTR of the advertisiment is 1%.
EPM - Earnings Per Thousand Impressions. This number shows the amount of money you had spent by the time this ad was shown 1000 times. This statistic is a good way to judge how effective your affiliate program is.

 


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Evaluating Affiliate Websites Performance

In order to invite a well-performing affiliate website to your affiliate program which would bring you profit you can view its statistics and evaluate if it is worth working with this website or not.

To view affiliate website statistics:
Find a website you would like to invite for participation in your affiliate program and open its details.

The affiliate's website statistics table displays the following data:
impressions - the total number of times all of your advertising materials were shown on this website.
hits - the total number of times the pages of your website have been viewed by visitors from this website.
clicks - the number of times this affiliate's website visitors clicked on your links.
leads - the number of actions (registrations, sign ups etc.) completed on your advertised website by visitors referred from this affiliate's website.
sales - the number of purchases made on your advertised website by visitors referred from that affiliate's website.
sales amount - total amount (USD) of purchases made on your program website by visitors referred from that affiliate's website.
visitors - the number of visitors (users with unique browser cookies) who came to your website. This is tracked in the following way: the number of unique visitors per day is multiplied by the number of days your program has been running at eProfit.
commissions - the total amount of commissions paid to all affiliates for promoting the current program since the program was started at eProfit.
suspicious amount - the commissions amount that will not be paid to this site owner as there have been too many actions of the same type from one visitor (with same IP) attracted to your site by the current partner.
CTR- click-through rate of all advertising materials shown on this affiliate website (percentage). Click-through rate is the ratio of the number of times users click on your advertisements to number of impressions. For example, if one out of 100 people who visit your affiliate's websites clicks on your links and is taken to your program website, the CTR of all advertisements is 1%.
EPM - Earnings Per Thousand Impressions. This number shows the amount of money you had spent by the time this ad was shown 1000 times.
EPC - Earning Per Hundred Clicks. This number shows the amount of money you had spent by the time this ad was shown 1000 times.